Apple’s Fitness+ takes aim at Peloton — and that’s a good thing

At its event today, Apple fired a warning shot to the booming at-home fitness content industry with the announcement of Fitness+.

Effectively, this is a subscription service built for Apple devices. Users watch and follow fitness videos on their Apple screen of choice — so far, so standard. The extra juice comes from the syncing the workout with the Apple Watch the training individual is wearing.

This is a strong move from Apple — especially with the cheaper SE on the market — and creators of fitness contents are within their rights to feel worried.

More on that later though, let’s talk about Fitness+ itself for a moment.

The best way to think of it is a streaming service, but filled with, well, fitness videos. These include things like HIIT, cycling, rowing, strength, yoga, and many more.