We estimated how much the new braided iPhone cable will cost consumers


Yesterday, a new iPhone cable leaked. Woah, hold on, don’t leave.

Basically, it’s rumored the iPhone 12 won’t come with a crappy plastic wire. Oh no. Instead, we’re going to get a new braided iPhone cable with USB-C to Lightning connections. You can pump your fists in excitement now.

And, also, because you’re very nice, here’s a photo of it:

This is another part of Apple’s overall plan of removing the charger from the box of the iPhone 12 — something I have strong feelings about, but enough of that.

This piece isn’t about me (although, realistically, everything I write is a little bit about me), it’s focused on something else: how much Apple is going to sell the new braided iPhone cable for.

The company is known for its crazy pricing, so I wanted to try and estimate the value they’ll assign to a new cable.

Let’s dive in.

First, I want to look at how much Apple’s current, plastic-coated cables cost. But which type? Well, as the new braided iPhone cables will use USB-C to Lightning, that seems like a good place to start.