Facebook buys top GIF site Giphy for $400m and will add it to Instagram

If you search for a GIF on the web then chances are that you’re going to come across Giphy very early on in that search. Now the huge GIF library has been bought by Facebook for a cool $400 million (roughly £330m / AU$625m).

Facebook says the Giphy team will now work as part of Instagram, so you can expect GIF-finding in the social media app to become slicker than ever. It looks as though the Giphy site and apps will remain as they are, at least for now.

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